FACULTY OF FOREIGN LANGUAGES

The main objective of the course is the improvement of all four language skills: reading, writing, listening and speaking, as well as the integration of all language skills at the upper secondary level (B2.1). Also, the objective of the course is to strengthen vocabulary, distinguish between different types of texts and statements, correct application of grammatical rules in the use of language, recognition of types of texts and statements, familiarization with different registers, styles and levels of formality, as well as fluency in speech.

The objective of the course is to master the basic terms in the field of linguistics. Getting to know the unique properties of natural languages and their functions. Understanding language and communication in a cultural context (multilingualism). Understanding language stratification. Mastering the basics of language structure analysis at various levels of language (phonetic, phonological, morphological, syntactic, lexicological and semantic), contrasting English with the Serbian language in the given domains with the help of the results of contrastive language studies, with the ultimate goal of preparing for subsequent English linguistics courses.

The course aims to provide students with an overview of the characteristics of English literature that includes the historical and cultural context up to the 18th century. The course should provide students with an overview of the basic characteristics of English literature and culture, considered within the aforementioned historical context.

The objective of this course is to familiarize students with the basics and logic of the German language, develop basic communicative skills and gain self-confidence in the use of the German language. The most important goal is motivation for learning the German language and understanding German culture and society, as well as preparation for the next level of knowledge.

The objective of the course is: understanding the basic principles of computer systems and information technologies; development of skills in the efficient use of computers and software tools; familiarization with the basic concepts of Internet technologies and digital security; preparing students for the use of information technologies in further academic and professional work.

The main objective of the course is the improvement of all four language skills: reading, writing, listening and speaking, as well as the integration of all language skills at the upper secondary level (B2.2). Also, the objective of the course is to strengthen vocabulary, analyze different types of texts and statements, correctly apply grammatical rules in the use of language, recognize types of texts and statements, familiarization with different registers, styles and levels of formality, as well as fluency in speech in accordance with the Common European Framework for target level languages.

The objective of the course is to enable students to apply theoretical knowledge in practice and improve their own pronunciation; to be able to understand native speakers from different speaking areas.

Students are introduced to basic themes and trends in American literature, as well as social situations connected with basic themes and trends in American literature from the period of colonization to 1945; introducing students to the ideological background of literary and other texts belonging to the era of romanticism, realism and modernism in the United States of America. It enables the development of students’ ability to present the acquired knowledge in a structured and coherent manner in written form.

The objective is to continue to develop basic language skills, including speaking, listening, reading and writing in German. Students will be introduced to new vocabulary, phrases and grammatical concepts that are more complex compared to the previous level. The goal is to motivate students to feel more confident in using the German language in different situations. This includes talking about everyday topics, asking questions, expressing your own opinions and understanding basic German texts. Students will become familiar with the basic elements of German culture, customs and social norms in order to better understand the context in which the language is used. This can include practical exercises, such as role-playing, discussions about cultural differences and interpretation of simple texts about German culture.

The objective of the course is to revise and expand the knowledge of the spelling of the Serbian language in contrast with English. Understanding the importance of using different functional styles of the Serbian literary language in different circumstances and with different purposes (conversational, scientific, literary, artistic, journalistic and administrative). The objective is for students to master the spelling norms of the Serbian literary language as a whole.

The objective of the course is to develop language competences at level C1.1 according to the Common European Framework for Languages for all four language domains (listening, reading, writing and speaking), as well as integrating all domains. Also, the objective of the course is the effective and accurate use of language in oral and written communication at a targeted level, as well as familiarization with the cultures and customs of English-speaking countries.

The objective is to acquire basic knowledge about the course, important concepts and terms in morphology. Acquaintance of students with basic theoretical and methodological approaches in linguistic analysis at morphological level. Raising language competence to a higher level by applying theoretical knowledge and methodological principles from the field of morphology of the English language.

The objective of the course is to get acquainted with writers and literary texts of contemporary American literature; analyzing contemporary American literature in a broader cultural, social and historical context.

The objective is for students to get to know language structures and vocabulary at level A2.1, as well as to develop basic language skills – speaking, listening, reading and writing with a focus on situations that require more advanced communication skills. The aim is to encourage students to actively participate in communication in the German language, expressing their opinions and exchanging information in different contexts. Students will continue to become familiar with aspects of German culture and society, which will help them better understand the context in which the language is used and develop acquired language competence.

F2A11 French 1
Developing linguistic communicative competence and acquiring language skills (listening, comprehension of written text, written and spoken production, mediation) at the A1 level of French language learning. Developing the student’s ability to apply the French language in future specific professional fields.

OM255 Introduction to Operations Management

MK201 Principles of Marketing

MG210 Management accounting

MG110 Principles of Management

The objective of the course is to develop language competences at level C1.2 according to the Common European Framework of Reference for Languages for all four language skills (listening, reading, writing and speaking), as well as integrating all skills. Also, the objective of the course is the effective and accurate use of language in oral and written communication at a targeted level, as well as familiarization with the cultures and customs of English-speaking countries.

The objective of the course is to acquaint students with the structure of the sentence (type of word, phrase, clause) and sentence types of the English language, as well as with the basics of syntactic analysis.

Introducing students to the developing forms of American literature from the appearance of the first literary forms to the second half of the 20th century; mastering the understanding of the creative spirit of the American people; analyzing literary works with the help of their film works; interpretation of the work through interaction with students with reference to the development of the film industry and its connection with American literature.

The objective is for students to become more familiar with language structures and vocabulary at the A2.2 level, continuing to develop basic language skills – speaking, listening, reading and writing, with a focus on improving communicative abilities. The next goal is to encourage students to actively engage in communication in the German language, expressing their opinions and exchanging information in different contexts, as well as to get a good foundation to move to language level B1.1.

F2A12 French 2
Developing linguistic communicative competence and acquiring language skills (listening, comprehension of written text, written and spoken production, mediation) at the A1 level of French language learning. Developing the student’s ability to apply the French language in future specific professional fields.

MG215 Human resources management
The objective of the course is to acquaint students with the basic theoretical and practical principles and techniques of human resource management. Bearing in mind that employees and their knowledge are the most valuable resource of the company, the focus of the course is on acquiring knowledge of strategic human resource management, which includes knowledge in the field of planning, recruitment, selection, socialization, training, employee performance evaluation, designing reward systems and turnover management. The goal is to provide students with knowledge about the factors of the internal and external environment that affect the competencies and number of human resources, as well as knowledge about the challenges and trends faced by employees.

MK345 Digital advertising
The objective of the course: to acquaint students with the latest practice in the application of digital advertising, as well as relevant aspects of the communication process and public relations; acquaint students with the influence of psychological factors of communication, forms and types of communication; acquiring relevant knowledge about creating a communication message, choosing media for advertising, managing the communication budget, the role of digital technologies in communication, as well as issues of lobbying and crisis communication.

MG145 Introduction to Digital Business

MG105 Introduction to Business Statistics

MG135 Organizational behavior

The objective of the course is to develop language competences at level C2.1 according to the Common European Framework of Reference for Languages for all four language skills (listening, reading, writing and speaking), as well as the integration of all skills. Also, the goal of the course is the effective and accurate use of language in oral and written communication at a targeted level, as well as familiarization with the cultures and customs of English-speaking countries.

The objective of the course is the systematic improvement of listening skills, reading skills and speaking skills. The course is about aspects of communication of cultural significance for the Anglophone area, and accordingly, the increase of grammatical correctness and the acquisition of the skill of independent work on the expansion of general and professional vocabulary.

Students will be introduced to the basic concepts associated with literature in English that originates from different parts of the world, outside Great Britain and the United States of America. This includes understanding the cultural context, geographic distribution, and authors who created in the English language. The goal is to enable students to read, understand and interpret literary texts in English, as well as to apply their knowledge of Anglophone literature by considering their place in society and culture on a global level.

The course objective is to improve students’ language skills at the B1.1 level of the German language and develop communication skills in various everyday situations at a higher level, including talking about previous experiences, business experience and affinities, forms of housing, travel, gastronomic specialties, studying, talking when shopping and solving misundestandings. The aim is to encourage students to actively participate in communication in the German language, expressing their opinions and exchanging information in different contexts. Students will continue to become familiar with aspects of German culture and society, which will help them better understand the context in which the language is used and develop acquired language competence.

F3A21 French 3
Developing linguistic communicative competence and acquiring language skills (listening, comprehension of written text, written and spoken production, mediation) at the A1 level of French language learning. Developing the student’s ability to apply the French language in future specific professional fields.

MK325 Digital Marketing

MG325 Digital Business
The objective of the course is to introduce students to digital business models and concepts, to understand important aspects of digital business and to teach them how to apply digital business in modern and highly competitive markets, as well as how to apply appropriate digital business models within the digitalization of their company’s operations .

MK410 Digital Marketing Management

MK441 Brand Management

The objective of the course is to develop language competences at level C2.2 according to the Common European Framework of Reference for Languages for all four language skills (listening, reading, writing and speaking), as well as the integration of all skills. Also, the goal of the course is effective and accurate use of language in oral and written communication at a targeted level, as well as familiarization with registers and development of pragmatic competences in receptive and productive language skills.

Getting to know and mastering the lexicon, syntax, semantics and pragmatics of the English language in the context of its business use, from business correspondence, through the use of information technologies to leading and attending business meetings. This provides the basis for further acquisition and improvement of knowledge and skills in the field of business English.

Getting to know the basic theoretical and methodological concepts of pragmatics as a linguistic discipline that deals with the study of language use. Understanding the linguistic and social context and its influence on establishing meaning in communication. Application of interactive aspects of language use in business and intercultural communication. Getting to know the basics of discourse analysis as an interdisciplinary approach to the study of language above the sentence level. Developing communicative competence, which includes discourse and strategic competence. Recognition and application of interactive and interactional discourse markers. Study of types and characteristics of spoken and written language and application through functional styles, primarily conversational and business.

The objective of the course is to improve students’ language skills at the B1.2 level of the German language, to develop communication skills in various everyday and business, more complex situations. Ability to conduct conversations on the topic of dreams, plans, personal attitudes, experiences and impressions. Ability to retell a movie, book, or some historical or personal event.

F3A22 French 4
Developing language communicative competence and acquiring language skills (listening, comprehension of written text, written and spoken production, mediation), at the A2 level of French language learning. Developing the student’s ability to apply the French language in future specific professional fields.

MG475 International Business
The objective of the course is to acquaint students with multinational companies, global competition, international organizations, contracts and international laws, and national trade policies; that students understand that the globalization of business brings new opportunities and threats to governments, companies and individuals; introduces the elements of international business that create and enable businesses to successfully compete in the global market as it exists today, with an eye toward future growth and expansion.

MK220 Consumer behavior
The objective of the course is to provide students with a usable knowledge of the main theories and research findings in the field of consumer behaviour. The goal of the course is not for students to learn the material, but to connect it as a whole and apply it. In this sense, special attention is paid to the application of acquired knowledge in various marketing problems. Although the course material provides students with tactical usability, it also provides students with a broad understanding of consumers from a strategic standpoint.

MG320A Digital economy
The objective of the course is to instruct the student on how the digital economy affects markets and society. We learn about how the internet, mobile communications, the sharing economy, social media and cryptocurrencies are impacting global business. The course has two main parts: 1) Basic theory in the digital economy, including: network effects, value creation models, digital business models and market modeling. 2) How the digital economy affects privacy, regulation and strategy.

MG240 Fundamentals of financial management
The objective of the course is to enable students to understand the application of the present value model of the firm, the application of homogeneous measures, the analysis of loans, rentals, financial investments and yield curves. In this way, this course completes the financial knowledge that the student acquired in the courses MG315 Introduction to Microeconomics and MG210 Managerial Accounting, and as a future manager in the field of digital business and marketing, the student acquires in this way, sufficient competence for making decisions that carry certain financial risks MG315 Product management.

MG380 Law for digital business
Acquisition of basic and applied knowledge in the field of law in the conditions of digital business, which implies: understanding the basics of the legal system of the Republic of Serbia and the basics of real, labor and obligation law; understanding the sources of law and their mutual hierarchy; understanding the need to protect personal data in cyberspace and the basic postulates of the GDPR; understanding the role and importance of intellectual property rights in the field of digital business; understanding of the legal aspects of personal data storage in the law of the Republic of Serbia; understanding and improving knowledge in the field of high-tech crime and its manifestations, such as phishing; understanding the importance of legal regulation of consumer protection and electronic advertising; understanding the importance and role of the legal system in the field of electronic commerce and conclusion of e-contracts, especially in the light of blockchain technologies; improving knowledge in the area of resolving disputes in the economy; understanding the importance of legal regulation of electronic payments and cyber security.

SAcquisition of knowledge and skills in the field of translation of non-literary texts from Serbian to English and from English to Serbian. Presentation of the procedures applied in the process of translation of scientific, journalistic, documentary and professional texts. Familiarity with translation strategies and procedures used in non-literary translation. Acquiring knowledge from specific professional fields such as medicine, economics and banking, law…

Introduction to the foundation of business correspondence in English in its various contexts. Students are provided with fundamental knowledge of the lexicon, syntax, semantics and pragmatics of the English language in general, and then also in its specific business use.

The objective of this course is to enable students to understand the complexity of digital communication and assess the impact of digital media on modern society. Students will learn how to critically evaluate digital discourses by studying theoretical frameworks and real-world examples. The aim of this course is to prepare students to understand how digital communication affects society and ethics. Through an interdisciplinary approach, students will get to know various aspects of digital communication and acquire the skills necessary for effective communication in the digital world – linguistic, visual and ethical. By studying this subject, students will acquire the basis for critical thinking about the function and influence of digital media in contemporary society.

A4S06 English in law and international business
Developing listening, speaking, reading and writing skills in English at the levels determined by the Common European Framework, achieving language competence in various professional text genres related to law and international business, then acquiring language structures necessary for communication with experts from the field of law and business environment both in the country and in the world.

N4S01 Business correspondence in German
The course is an introductory course for acquiring and mastering business German language terminology in written communication.

F4S01 Professional French 1
Systematization and continuous development of receptive and productive language skills up to B1 level of French language learning. Improvement of communicative competence and application of more complex language structures in relation to B1 level descriptors. Practical application of acquired and deepening of new professional language registers. Developing the student’s ability to apply the French language in future specific professional fields.

F4B11 French 5
Systematization and continuous development of receptive and productive language skills up to B1 level of French language learning. Improving communicative competence, more complex language structures in relation to B1 level descriptors. Practical application of acquired and deepening of new language registers. Developing the student’s ability to apply the French language in future specific professional fields.

A4O07 Rhetoric and public speaking
The aim of the course is to introduce students ti the basic knowledge of rhetoric as a scientific discipline, with the application of the principles of oratory technique: practice of diction, manner of presentation, exercises to suppress nervousness, preparation of content and taking a stance, harmonizing body language with the manner of presentation, making contact with the audience. Understanding the importance of good preparation for public speaking and the importance of fostering the culture of speaking and reading (character, level of education and upbringing, ability to make quick conclusions, preferences and interests, respect for interlocutors, ethical principle, philosophy of life).

MG480 Green and circular economy
This course provides undergraduate students with knowledge of the concepts of environmental economics, resource economics and circular economy. The application of various concepts, frameworks and mid-level models from microeconomics will be applied to find solutions to environmental problems. In addition to improving understanding of topics in environmental economics, resource economics and circular economy, the goals of this course include improving critical thinking skills and learning how to properly apply knowledge gained from theoretical economics to solving practical problems.

MG435 Attracting and working with talent
In conditions of high competition, in many industrial sectors, the most important factor of competitive advantage is the quality of employees in the organization. Of particular importance is the recruitment of young talents who are often the carriers of innovation development and become decisive factors in determining the future of the organization. Because of the increasing demand for talent, HR managers are increasingly under pressure to find talent in the labor market.
The objective of the course is to introduce students to the issues of recruiting and hiring talent. The subject has two parts. In the first part, the strategies of recruitment, assessment, engagement and flow of talent are studied. In the second part, online recruitment of talent, application of online system for recruitment and testing of candidates is studied. Students acquire knowledge necessary for defining requirements for the design and development of these online systems, as well as acquiring skills in their use for the purpose of automated talent testing.

A4L07 Interpretation
Familiarity with the most necessary academic skills along with specialist language from the field of marketing and public relations. Acquiring the necessary vocabulary in these areas. Acquiring the basic concepts of media literacy and recognizing various communicative contexts in which the process of public relations and the marketing of marketing messages takes place.

A4S03 English in public relations and marketing
The course objective is to introduce students to the most necessary academic skills along with specialist language from the field of marketing and public relations, acquiring the necessary vocabulary in these areas, basic concepts of media literacy and recognizing various communicative contexts in which the processes of public relations and delivering marketing messages takes place.

AS408 English in IT and Digital Business
The course objective is to introduce students to the elements of modern English business language in the field of digital business and information technologies through thorough comprehension of authentic texts, recorded material and various exercises.

A4S07 English in Finance and Banking
Introduction to the theoretical foundations of the influence of language on the world of finance, trade, banking. Acquisition of basic knowledge in applied English in finance and banking. Emphasis on specific vocabulary from this field. Training students for independent acquisition of terminology with an emphasis on application in concrete situations in financial institutions.

N4S02 German in Business
The course is an introductory course for acquiring and mastering the terminology of the business German language. In this framework, emphasis is given to learning compounds, established phrasal structures, and expanding the vocabulary and approximate synonyms.

F4S02 Business French 2
Introducing students to the basics of linguistic sciences, applied linguistics and didactics of foreign languages, the concept of language-communication. Critical consideration of the impact of language on society based on examples of discursive practices in classic and digital media. Reflection of L2 examples and comparison of linguistic and cultural data, with the aim of the student communicating in French on the topic of diversity. Getting to know the term IKK (intercultural communicative competence). Applied linguistics in business communication.

4B12 French 6
Systematization and continuous development of receptive and productive language skills up to B1 level of French language learning. Improving communicative competence, more complex language structures in relation to B1 level descriptors. Practical application of acquired and deepening of new language registers. Developing the student’s ability to apply the French language in future specific professional fields.

A4L08 Audiovisual translation
Introduction to the most important concepts and theoretical foundations of audio-visual translation. Review of critical approaches in working with audio-visual text in the context of interlingual and intralingual environment. Getting to know the approaches to the interpretation and analysis of the original audio-visual material and the formation of guidelines for the adaptation of the audiovisual text according to linguistic, sociological and cultural conditions.

MG270 Basics of business process management

MG450 Human resources analytics
The objective of the course is to introduce students to the possibilities of applying data analytics in the case of attracting and retaining talent and analyzing the work of employees. Analytics of people data is a prerequisite for implementing any talent attraction and retention strategy. In the 21st century, human capital is the number one factor for achieving competitive advantage. The application of data science to strengthen the human capital of firms is a trend that is beginning to dominate. Therefore, this subject can be important for future HR managers of innovative firms in the knowledge industry.

OM365 Project Management
Project management is an interdisciplinary and cross-functional activity in an organization. The emphasis in teaching this course is on the relationship between projects and change management and the approaches and roles needed to achieve successful project implementation. Almost every organization is involved in some kind of project. Experience and current research reveal that many projects fail to meet expectations for a variety of reasons. This course aims to familiarize students with recommendations for the organization of a project, with methods of managing all typical activities, and thus help students to develop their skills in project management, to recognize and avoid the causes of project failure, and to manage the project from its initial stage. stages until its completion.

The objective is to enable students to apply acquired theoretical knowledge in the field of philological sciences, as well as foreign languages in a real business environment. Also, the objective of the course is to acquire specific skills that are needed for working in a business environment in the field of communication and business correspondence, as well as for teamwork. One of the additional objectives of the course is to develop the ability for critical thinking, independent problem solving, and the ability to adapt to the work environment.

Prijava završnog rada može se ostvariti nakon upisanog završnog semestra. Odbrani završnog rada može se pristupiti nakon položenih svih ispita predviđenih nastavnim planom.