{"id":17170,"date":"2016-03-30T14:13:10","date_gmt":"2016-03-30T13:13:10","guid":{"rendered":"http:\/\/www.metropolitan.edu.rs\/?page_id=17170&lang=en"},"modified":"2025-02-07T13:47:24","modified_gmt":"2025-02-07T12:47:24","slug":"visual-communications","status":"publish","type":"page","link":"https:\/\/www.metropolitan.ac.rs\/en\/master-studies\/visual-communications\/","title":{"rendered":"VISUAL COMMUNICATIONS"},"content":{"rendered":"
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MASTER ACADEMIC STUDIES<\/h1>\n

VISUAL COMMUNICATIONS<\/h2>\n

\"Akreditovano\"\n<\/div>\n

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<\/i> Duration of studies: 1 year<\/div>\n
\uf5f3<\/i> Number of ECTS: 60 ECTS <\/div>\n
<\/i> Title: Master designer <\/div>\n
<\/i> Study domain: Art <\/div>\n
<\/i> Scientific field: Applied Arts and Design<\/div>\n
<\/i> Forms of study: traditional (at the university premises) <\/div>\n<\/div>\n
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WHAT ARE VISUAL COMMUNICATIONS?<\/h2>\n

Visual Communication studies are a new artistic discipline that encompasses various fields and subfields of graphic and interactive design, such as typography, illustration, graphic design, advertising design, publication design, commercial and artistic photography and video, animation, motion graphics, window and exhibition design, user experience design, mobile app design, as well as all forms of visual communication present in contemporary electronic media..<\/p>\n

At a basic level, Visual Communication Design is a creative process that combines Visual Art and Technology to convey ideas. It begins with a message that, in the hands of a talented designer, transforms into visual communication and an experience that goes beyond words and images.<\/span><\/p>\n<\/div>\n

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STUDY PROGRAM OBJECTIVE<\/h2>\n

The objective of the program is to educate students for independent artistic action and obtaining of successful careers in professions recognized in the job market, aligned with the National Qualifications Framework and the International Standard Classification of Education. <\/p>\n

The objective of the Master’s program in Visual Communications is to equip students to engage in complex innovative projects in the field of Graphic and Interactive Media Design. <\/span> A student develops visual creativity, technical design skills, strategic thinking abilities, successfully solves design problems, engage in complex communication with various social groups, learns independently, while at the same time is prepared for teamwork, prepared to explore, develop, and initiate contemporary design projects, take on responsibilities and leadership positions. <\/p>\n

The Master’s in Visual Communications is a natural continuation of the Graphic Design Bachelor program and is also fully compatible with the Interactive Media Design Bachelor program. With academic education in various areas of graphic design, students also have the opportunity to master subjects related to Interactive Media, Art and Culture Theory, Advertising, and Marketing, tailored to the Art market and business. In this way, the study program educates highly qualified professionals for work in the field of Visual Communication, for professions recognizable in the job market, in line with the National Qualifications Framework and the International Standard Classification of Education. Moreover, this program provides a foundation for further academic education in doctoral studies in the Art domain. A Master designer in Visual Communications is capable of visually satisfying employers’ needs through innovative design solutions and of establishing and managing their own business. In addition to mastering artistic skills, this program offers the opportunity to develop an entrepreneurial spirit and initiative, inspired by digital and traditional business models in the form of small and medium enterprises.\n<\/p>\n

LEARNING OUTCOMES OF THE STUDY PROGRAM <\/h2>\n

By completing the study program, a student achieves the following learning outcomes:<\/p>\n

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Independently designs and implements creative and innovative graphic solutions in various media.<\/div>\n<\/div>\n
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Independently proposes and develops creative concepts for brand creation.<\/div>\n<\/div>\n
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Creates complex transmedia communication mechanisms after analyzing and defining user needs, motivations, and aspirations.<\/div>\n<\/div>\n
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Creatively organizes typographic elements in printed materials and web pages.<\/div>\n<\/div>\n
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Applies digital photography in general and in the field of visual communication.<\/div>\n<\/div>\n
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Uses computer tools for graphic design at an advanced level, including 3D modeling and digital compositing.<\/div>\n<\/div>\n
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Plans and responsibly executes marketing activities involving graphic solutions.<\/div>\n<\/div>\n
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Independently initiates entrepreneurial projects, controls employees\u2019 performance.<\/div>\n<\/div>\n
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Successfully conducts strategic market and product\/brand analysis.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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COMMON EMPLOYMENT POSITIONS FOR GRADUATES<\/h2>\n

Graduates possess competencies for the following roles:<\/p>\n