BASIC INFORMATION ABOUT THE PROGRAMME

  • Duration of studies: 1 year
  • ECTS: 60 ECTS
  • Degree: Master designer
  • Field: Art
  • Area: Applied arts and design
  • Type of studying: Traditional (on the premises of the University)

ABOUT THE PROGRAMME NEW MEDIA DESIGN

The master programme in the area of new media design is prepared as a continuation of the bachelor studies Interactive Media design and makes up a single, complex, integral educational five-year long programme. The programme is formed as an answer to the complex production requirements of projects which find themselves on the crossroads of arts and technologies. Each course is carefully selected to make the gradation of the study curve gradual, and the final list of acquired knowledge and skills is successfully completed. The study programme entails tools such as Adobe Photoshop, Illustrator, Adobe After Effects, Final Cut Pro / Adobe Premiere, Dreamweaver The Foundry Nuke, Autodesk Maya, OpenFrameworks, Processing, Quartz Composer etc.

THE OBJECTIVE OF THE STUDY PROGRAMME

The objective of the study programme is forming practical, functional, creative and esthetic opinion of students, parallel with the development of artistic and technical abilities and skills, with adequate use of technologies and possibilities of the available hardware and software, in order to successfully realize their creative ideas and concepts. The educational profile of this programme is a novelty in the education of Serbia, the region and this part of Europe. Our key interest is to create a new category of artists, intellectuals and professionals who are primarily innovators, who go before the time and who are ready to reply to challenges when they leave the classroom – both in the domain of the production of modern arts, as well as in the domain of production of commercial projects towards the markets where the language of visual media is the primary communication frame.

LEARNING OUTCOMES OF THE STUDY PROGRAMME

Students are enabled to perform an active individual and team creative and analytical approach in solving specific tasks and projects

The scope of projects which students work on on this master programme are from concept of permanent and semi-permanent interactive installations, event design, video mapping (projection mapping), projects with the objective of creating a unique user experience (unique user experience design – UX), concept of mobile and web applications and services, web compositing and special effects.

  • Students acquire skills in the following areas:
  1. Graphic design
  2. Motion graphics
  3. 3d modeling and animation
  4. Advanced video compositing
  5. Web design
  6. Design of interactive experiences and application
  7. Design of mobile applications
  8. Programming of interactive applications

JOBS POSITIONS OF GRADUATES

Since the master programme is of multidisciplinary nature, list of job positions which graduates can take up is truly versatile. Due to the possibility of combining courses from various domain and development of new skills, according to individual choices and esthetics, students as professionals can apply for positions in the following areas and industries:

  • Art and technology – artistic projects
  • Video
  • Film
  • Video games industry
  • 2D i 3D animation
  • Postproduction, video compositing and special effects
  • Design and production of events, entertainment industry (Event production and entertainment industries)
  • Design and programming of integrated interactive systems, solutions and installations
  • Industry of hardware and software solutions, concept and prototypes
  • Design and production of visual interventions in space
  • Internet and online technologies
  • Creating and development of applications and content for mobile devices
  • Graphic design
  • Advertising, marketing, PR and consulting agencies
  • Desktop and online publishing and printing

 

Sem Nb MAS NEW MEDIA DESIGN ECTS L PR IR
1 1 AD426 Interactive Installation and Visual Intervention in Space 8 3 2 0
1 2 AD441 Film and Video Composing 8 3 3 0
1 3 AD521 Programming in Visual Arts 8 2 3 0
1 4 Elective Course 1

 

6 2 3 0
2 5 AD447 Creativity on Mobile Platforms

 

8 2 3 0
2 6 AD535 AD535 Design of a Single User Experience 8 2 3 0
2 7 AD460 Introduction to Media Theory 6 2 3 0
2 8 AD595 Graduating Paper 8 0 0 5
  Elective Course 1

 

       
1 1 AD527 3D Modeling and Animation 6 2 3 0
2 AD531 Video in New Media 6 2 3 0

SHORT DESCRIPTION OF THE COURSES

AD426 Interactive Installations and Visual Interventions in Space  
This course is an introduction to projects in the domain of new media and user experience (experience design). Students are presented with key areas and directions which can be classified as an intersection of art and technology in the most modern type. The course objective is development of creative opinion and multidisciplinary approach of projects.

 

AD441 Film and Video Compositing
The course objective is for students to acquire the basic concepts in the area of advanced video and movie compositing, as well as production of special effects. Students can acquire The Foundry Nuke work environment which is the top ability in the industry of special effects nowadays. The Nuke is a software which is a key tool in almost all big post-production studios around the world, from ILM to Digital Domain and Double Negative.

 

AD521 Programming in Visual Arts
Quartz Composer is platform for development of multidisciplinary content, this application is a part of the operating system OSX and directly uses the resources of the system. It renders in Open GL, OpenCL, meaning that it is operational in full MIDI and OSC communication. However, it is mostly used in the segment of the interactive and generative video server used in mapping projections to gallery installations. The course works with tools within the application, rendering pictures, creating conditional algorithms, communication with peripheries from the OSC link, Kinect type etc.

 

AD535 Design of a Unique User Experience  
The design of a unique user experience is a new, growing multidisciplinary area where visual arts, interactivity, sound, creative coding, innovative business principles and technologies, as well as top hardware resources connect. The final results of such a project is a solution satisfying the specific needs of the artist, as well as the client, forming a new and unique impact on the end users and observers. Students are enabled to react and create solutions in a quality, timely and financially efficient manner, within their esthetic frame, by presenting the audience with the project assignment.

 

AD460 Introduction to Theory of Media
The course deals with general and specific theories of media (electronic, printed and new media), i.e the interpretative – critical relation of students towards this problems.
The topics which are presented are: Introduction to modern theories of media, precession of simulacrum and visualization of the reality, Culture and creative industries, Schemes of awareness, society of spectacle and media based capitalism, cyber space and cyber time, media, branding and utopia world views, information wars, virtual communities, culture of dialogue and interactive communications, critics and power of media, media existence, post-individualism and imagination, convergence of media,multi-, meta- and intermedia.

 

AD527 3D Modelling and Animation
The course deals with 3D modelling and animation technologies, as well as techniques of connecting computer generated and live taken picture. Students learn methods of making 3D models, text, connecting models with a sketch, animation, light, rendering, 3d tracking of live recorded material and integration of computer generated pictures and video material. It entails basic and advanced techniques of digital generated picture, the course is aimed at students with knowledge in this area, as well as students who have not had a chance to work with this technology.

 

AD531 Video in New Media
This course enables students to work with advanced level of application of visual content in projects in the area of new media, with emphasis on video projections and large scale. From America, to France and Britain and the Far East, video mapping, with and without interaction, has become one of the key mechanism of communication of visual content within event design (design of events and spectacles). Students will work with technologies of projection mapping, as well as try to work in real production circumstance on a miniature model.

 

AD447 Mobile Applications Design

Course outcomes are: Familiarity with the development process of mobile apps by learning about various technologies and development frameworks; usage of advanced technology and tools for mobile apps design and development. Students work on practical assignments in the scope of mobile interface design using HTML5 and jQuery Mobile, they create interactive prototypes with available software frameworks. They learn interface animation tools, dynamic content, user experience design and use them in their art projects. Their individual studies are about (1) Design of the user experience and information architecture (2) GUI and interactive prototype of mobile application (3) Creative implementation of device orientation techniques (4) Online campaign for a famous brand with integrated mobile technology- concept and design (5) Concept and design for creative mobile game.